Institutional Venture Partners, a US-based private equity investment firm, and SoftBank Vision Fund 2 completed a $100m investment in Whoop, a fitness tracker startup. “We will continue to make Whoop the best product experience for measuring and improving health. Human performance is a new category and Whoop has emerged as both the pioneer and market leader. We’re proud to partner with IVP and other prominent investors who share our vision,” Will Ahmed, Whoop Founder & CEO.