Insight Partners-backed CM Group to acquire Selligent Marketing Cloud.

Insight Partners-backed CM Group, a family of martech companies focused on multichannel campaign management and email marketing, agreed to acquire Selligent Marketing Cloud, an intelligent omnichannel marketing cloud platform, from private equity firm HGGC. Financial terms were not disclosed. "Joining CM Group is an important milestone in Selligent's evolution. CM Group’s growth-minded approach of investing strategically in acquired companies will drive value for both clients and partners. Our team has been inspired by CM Group’s technology strategy which will allow us to expand our leadership position in martech while we keep our customers and partners at the center of all operations in both Europe and the US," Karthik Kripapuri, Selligent CEO.