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New Deal


Announced

Completed

BAT completed the acquisition of Dryft Sciences' nicotine-pouch business.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Tobacco

Acquisition

United States

Friendly

Majority

Completed

nicotine products

Private

Single Bidder

Cross Border

Synopsis

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British American Tobacco, a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products, completed the acquisition of nicotine-pouch business of Dryft Sciences, a provider of innovative nicotine alternatives to traditional tobacco products. Financial terms were not disclosed. “Today’s announcement underscores our societal commitment to accelerate our transformation and build A Better Tomorrow. Our multi-category strategy is key to our transformation. The addition of Dryft to our US Velo brand is a major step forward, further enhancing our successful vaping and oral portfolio,” Jack Bowles, BAT CEO.

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