BAT completed the acquisition of Dryft Sciences' nicotine-pouch business.

British American Tobacco, a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products, completed the acquisition of nicotine-pouch business of Dryft Sciences, a provider of innovative nicotine alternatives to traditional tobacco products. Financial terms were not disclosed. “Today’s announcement underscores our societal commitment to accelerate our transformation and build A Better Tomorrow. Our multi-category strategy is key to our transformation. The addition of Dryft to our US Velo brand is a major step forward, further enhancing our successful vaping and oral portfolio,” Jack Bowles, BAT CEO.