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Synopsis
iMedia, a digital media group, completed the acquisition of a 90% stake in BeautifulNara, a portal focused on local entertainment and lifestyle segments. Financial terms were not disclosed. The group is targeting to accelerate revenue across websites and focus on building its content marketing business, as well as introducing social selling as a new revenue platform. “This acquisition will further strengthen the company’s dominant position in the Malay language content network in Malaysia and our reach to the overall Malay urban youth speaking online community,” Voon Tze Khay, iMedia Co-Founder and CEO.
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