Endless completed the acquisition of Hovis from Premier Foods and The Gores Group.

Private equity firm Endless completed the acquisition of Hovis, a 134-year-old bakery brand, from Premier Foods, a British food manufacturer, and The Gores Group, a global private equity firm. Financial terms were not disclosed. “Hovis is the instantly recognisable British bread brand with a strong and established heritage. We were extremely impressed by the management team and have great confidence in supporting and investing in its future as Hovis looks to achieve further expansion within the bakery category,” Francesco Santinon, Endless Partner.