Bruin Sports Capital-backed Two Circles, a data-driven sports agency, completed the acquisition of TRM Partners, an independent sports rights-sales business. Financial terms were not disclosed. "TRM has created a pioneering rights-sales capability, successfully marketing the unique emotion of sport to drive commercial results for rights-owners and record impact for brands. By adding in data-driven, digitally-led rights propositions, we will take sponsorship into a new era. We’ve known for years that sports sponsorship is on the cusp of being rewired. Now we will rewire it," Gareth Balch, Two Circles CEO.