TechTarget completed the acquisition of BrightTALK from Guidepost Growth Equity.

TechTarget, the B2B technology purchase intent data company, completed the acquisition of BrightTALK, a marketing platform for webinars and virtual events in the enterprise IT market, from Guidepost Growth Equity, a growth equity firm. Financial terms were not disclosed. “TechTarget’s leadership position in the market is further strengthened by the acquisition of BrightTALK. This acquisition checks all the boxes. It allows us to increase our original content, grow our opt-in audience of registered members and add a material amount of proprietary first-party purchase intent data. It’s a very powerful combination that will enhance our customers’ abilities to use our purchase intent data to grow their revenues and increase their market share,” Michael Cotoia, TechTarget Chief Executive Officer.