Comcast-backed FreeWheel to acquire BeeswaxIO

FreeWheel, a subsidiary of Comcast, a media, entertainment, and communications company, agreed to acquire BeeswaxIO, a cloud based software developer. Financial terms were not disclosed. “Together, FreeWheel and Beeswax can further enhance how television operates. As the ecosystem becomes increasingly complex, sellers and buyers of media want similar capabilities: great automation, simplicity, and the ability to manage data-driven campaigns across hundreds of endpoints. By incorporating Beeswax’s technology into FreeWheel’s offering, we can deliver even more value to clients of both companies, helping them better navigate and succeed in this new landscape,” Dave Clark, FreeWheel General Manager.