PAI Partners completed the acquisition of MyFlower from LFPI and Montefiore Investment.

PAI Partners, a private equity firm, completed the acquisition of MyFlower, a European flower and gift digital platform operating the Interflora brand, from LFPI and Montefiore Investment, two investment firms. Financial terms were not disclosed. The deal is expected to complete in Q1 2021. “We are delighted to be given the opportunity to invest in MyFlower, a truly exciting digital transformation story, which has so far been very successfully led by Eric Ledroux. With PAI MMF, we have the platform and the appropriate experience to help the company develop further both digitally and geographically,” Stefano Drago, PAI Partners Partner.