Mayfair Equity Partners completed the acquisition of Seraphine from Bridgepoint for $69m.

Mayfair Equity Partners, an investment firm, completed the acquisition of Seraphine, a manufacturer of leather clothing, from Bridgepoint, a pan-European private equity investor, for $69m. “With its depth of range, market leading innovation, and premium brand positioning Seraphine has grown to become a scale specialist maternity and nursing brand with a digitally led business model. By investing more in digitally led growth, specialist product innovation, and increased brand marketing, we will be backing the Seraphine team to accelerate their growth in the UK, Europe and the US. We are thrilled to be partnering with David and the Seraphine team," Daniel Sasaki, Mayfair Equity Partners Managing Partner.