Lesieur Cristal, a company securing and optimizing purchases; defend its market share through the development of its leading brands, agreed to acquire African assets of Avril Group, an international agro-industrial group. Financial terms were not disclosed. “This is a key stage in the growth of our activities in the consumer goods sector on a continent engaged in major socioeconomic change. We shall not only be consolidating our leadership in markets where our products are already present, but also gain new positions by capitalizing on the strength of our Lesieur, Cristal, Taous and El Kef brands; they are already well known to local populations so this will markedly contribute to the success of this project," Olivier Delaméa, Avril General Manager of Vegetal.