Simpli.fi completed the acquisition of The Advantage Software for $135m.

Simpli.fi, a provider of localized programmatic solutions, completed the acquisition of The Advantage Software, a software developer, for $135m. “This acquisition demonstrates our joint commitment to helping agencies with centralized solutions for managing all media types, and especially highlights our focus on providing innovative tools for managing broadcast and digital media. It also furthers our efforts to provide a robust, all-in-one solution for total agency management, in all areas of operations, with a focus on the future,” Ellen Coulter, The Advantage Software President.