Aditya Birla Fashion and Retail to acquire a 51% stake in Sabyasachi for $54m.

Aditya Birla Fashion and Retail, India’s fashion company, agreed to acquire a 51% stake in Sabyasachi, India’s largest designer brand, for $54m. This partnership will add significant weight to ABFRL’s growing ethnic wear portfolio. This will accelerate the company’s strategy to capture a large share of ethnic wear market through a comprehensive & attractive portfolio of brands, across key consumer segments, usage occasions and geographies.