Announced
Completed
Synopsis
Univision Communications, the largest Spanish-language content company in the US, completed the acquisition of VIX, an independent ad-supported streaming service. Financial terms were not disclosed. "VIX is the next key step towards Univision’s goal of building the most comprehensive ad-supported streaming offering ever amassed for Latino audiences. VIX’s team, content library and distribution capabilities throughout the Americas immediately positions PrendeTV to lead in free, premium Spanish-language video streaming for US Hispanics and gives our advertising partners a new way to reach audiences at scale through a platform specifically designed for Hispanic consumers," Pierluigi Gazzolo, Univision President and Chief Transformation Officer.
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