KKR-backed AppLovin completed the acquisition of Adjust for $1bn.

KKR-backed AppLovin, a global technology platform, completed the acquisition of Adjust, a global mobile app measurement and marketing company, for $1bn. With the acquisition, Adjust provides AppLovin with a set of strategic SaaS mobile marketing solutions that expands the suite of innovative software tools for mobile app developers to grow their businesses and helps further enhance AppLovin’s ability to address its large market opportunity. “The acquisition of Adjust is another major milestone for AppLovin. We are focused on continuing to build and innovate our software set for developers and execute on our strategy to grow our business on multiple levels. Adjust’s real-time app solutions align with our growth strategy, while their large and diversified client base and globally distributed sales infrastructure will help us continue to grow rapidly," Adam Foroughi, AppLovin Co-Founder and CEO.