Ascential led a $63m Series D round in Hudson MX.

Ascential, the specialist information, data and analytics company, led a $63m Series D round in Hudson MX, an advertising technology business providing media buying and media accounting solutions globally through a cloud-based SaaS platform. "The Marketing industry’s need for a next-generation SaaS platform to enable proactive management of media planning, buying and accounting has never been at a more critical stage. We designed the Hudson MX platform to provide real-time management of greater business complexity to keep up with the major drive in digital media purchasing. With Ascential’s intricate knowledge of the agency ecosystem and delivering solutions at scale, our collaboration with Duncan and his team will play an invaluable role in our future success. We are honored by their continued faith in us and we look forward to growing with them in 2021," JT Batson, Hudson MX CEO.