Silver Lake Waterman, a global technology investment firm, and Georgian, a fintech company investing in high-growth software companies, led a $96m Series G funding round in Tealium, a firm that connects customer data – spanning web, mobile offline, and IoT devices. "A personalized buying experience is now as important as the quality of product or service being bought. Tealium’s customer data platform helps businesses gain a competitive advantage by providing the insights to deliver a highly personalized customer journey. We are excited to continue our partnership with Tealium as they lead the growing demand for this essential requirement of digitization," Justin LaFayette, Georgian Lead Investor.