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New Deal


Announced

Completed

Assembled Brands and Oaktree Capital Management completed a $50m investment in Win Brands.

Financials

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Transaction Value£36m
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United States

brand marketing

Private Equity

Customer Relationship Management

Acquisition

brand scale platform

Private

Domestic

Minority

Friendly

Single Bidder

Completed

Synopsis

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Assembled Brands, a financial services company, and Oaktree Capital Management, a global alternative investment management firm, completed a $50m investment in Win Brands, a direct-to-consumer brand scale platform. "Assembled Brands supported our early acquisitions of QALO, as well as the working capital needs for Homesick, and has been instrumental in our ability to scale. They are not only the leading lender to the consumer space, but also a trusted, strategic partner. This funding, along with Oaktree, is the logical next step in our partnership to create the largest community of independent brands," Eric Satler, Win Brands Group President.

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