VMG Partners, a private equity firm specializing in building iconic consumer brands, completed the investment in [solidcore], a nationwide boutique fitness company. Financial terms were not disclosed. "We’re thrilled to be partnering with VMG for several reasons, but the most important is that we have shared values on how to run a business and that the financial return must follow that, it doesn’t lead it. Our people and our community come first and VMG gets that. Our company takes our mission statement of helping people create the strongest versions of themselves seriously. This investment allows us to bring our community to more people across the country and in due time, around the globe," Anne Mahlum, [solidcore] Founder, CEO and Chairwoman.