RTB House, an advertising technology firm, agreed to acquire WhitePress, a content marketing platform, from private equity firms Dirlango and Innova Capital. Financial terms were not disclosed. “We are delighted to team up with Paweł Strykowski and his team to support the further development of WhitePress. In its relatively short history, WhitePress has emerged as a leading content marketing automation provider to regional clients, with a unique, scalable platform proposition designed to enable the accelerated roll-out across multiple geographies," Robert Dyczkowski, RTB House Founder and CEO.