Platinum Equity-backed Cision completed the acquisition of Brandwatch for $450m.

Platinum Equity-backed Cision, a public relations and earned media software company, completed the acquisition of Brandwatch, a digital consumer intelligence company headquartered in Brighton, England, for $450m. "The continued digital shift and widespread adoption of social media is rapidly and fundamentally changing how brands and organizations engage with their customers. This is driving the imperative that PR, marketing, social and customer care teams fully incorporate the unique insights now available into consumer-led strategies. Together, Cision and Brandwatch will help our clients to more deeply understand, connect and engage with their customers at scale across every channel," Abel Clark, Cision CEO.