Primary Capital completed the investment in Sigma Sports.

Primary Capital, a provider of private equity finance for UK-based growth companies, completed its minority investment in Sigma Sports, the UK’s premium omnichannel retailer of cycling equipment. HSBC provided additional debt facilities. Financial terms were not disclosed. "We are delighted to have the backing of Primary to work alongside us as we begin the next part of our journey. It is an exciting time as we continue to deliver year-on-year growth, fuelled by our passion for customer experience alongside working with the best brands in the industry," Ian Whittingham, Sigma Sports CEO.