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New Deal


Announced

Frontenac-backed Whitebridge Pet Brands to acquire Grizzly Pet Products.

Synopsis

Frontenac-backed Whitebridge Pet Brands, a provider of natural and minimally processed pet foods, agreed to acquire Grizzly Pet Products, maker of Grizzly pet supplements. Financial terms were not disclosed. “The Grizzly business originated from the discovery that portions of wild-caught Alaskan salmon – which contain a very rich source of omega-3 fatty acids – destined for human consumption were routinely thrown away. We were one of the first companies to recognize that wild-caught fish contained higher levels of essential fatty acids than farmed fish and provide better nutrition for pets. In partnership with human-grade processing plants in Alaska, we were able to extract this healthy nutrient and develop products for dogs and cats, thereby using the entire fish. Every Grizzly supplement bears the National Animal Supplements Council Quality Seal,” Harald Fisker, Grizzly Pet Products Founder.

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