EQT-backed Sitecore to acquire Boxever and Four51

EQT-backed Sitecore, the global firm in digital experience management software, agreed to acquire Boxever, a SaaS-based Customer Data Platform providing decisioning and experimentation and Four51, a company delivering modern B2B and B2C experiences for enterprise brands. Financial terms were not disclosed. "Our mission is to disrupt the digital experience market and these acquisitions will extend our leadership position. Sitecore's innovative digital experience platform spanning content-to-commerce provides companies with the flexibility and agility necessary to keep pace with changing demands ensuring they seize the digital opportunity to strengthen consumer connections. We're thrilled to welcome the Boxever and Four51 teams to Sitecore and together, we'll shape the future of digital engagement," Steve Tzikakis, Sitecore CEO.