Alma Media to acquire Nettix from Otava Group for €170m.

Alma Media, a digital service business and media company, agreed to acquire Nettix, a marketplace for motor vehicles, from Otava Group, a Finnish publishing company, for €170m ($202m). "The Nettix acquisition represents an important step in our strategy that focuses on digital media and services. It strengthens our position in the automotive and mobility sector, being strategically important for us in Finland. Nettix’s digital and highly scalable business model enables profitable growth and expansion to new business areas. In the future, we will combine journalistic content, marketplaces and digital services with the latest technology, while staying attentive to consumers’ needs at all times. This will be achieved by leveraging the data accumulating from the consumption of content and services, which in turn enables us to develop products efficiently and create marketing solutions with maximum impact," Kai Telanne, Alma Media President and CEO.