Procuritas to acquire Polarn O. Pyret from RNB Retail and Brands for €33m.

Procuritas, a Nordic private equity house, agreed to acquire Polarn O. Pyret, a Swedish children's clothing brand, from RNB Retail and Brands, which owns, operates and develops fashion wear, ready-to-wear clothing, accessories stores and e-commerce, for €33m. "The successful divestment of Polarn O. Pyret is a testimony to the company’s fundamental strengths, strong brand awareness and channel strategy. During the past year’s pandemic, Polarn O. Pyret has proved that the company has an attractive offer and that it remains resilient and very competitive in e-commerce. The sale is the result of all the hard work in making the company better equipped for the future. I am confident that Procuritas will be a great steward of Polarn O. Pyret. With Polarn O. Pyret, they share a passion for sustainability and long-term thinking that puts kids first," Kristian Lustin, RNB Retail and Brands CEO.