RumbleOn, an e-commerce platform for new and used motorcycles, agreed to acquire RideNow, a powersports retailer, for $575m. "We are creating the only omnichannel solution in the powersports industry – offering an unparalleled customer experience for outdoor enthusiasts across the country. RideNow’s significant physical retail platform provides the missing piece of a ‘bricks and clicks’ strategy for RumbleOn, enabling us to reach consumers wherever they want to shop, whether online, offline, or both," Marshall Chesrown, RumbleOn CEO. On August 27, 2021, RumbleOn announced it expects to close the deal on August 31, 2021.