Announced
Completed
Financials
Tags
United States
holding company
toys
video games
children products
Diversified Retailers
Majority
Private
Private Equity
Domestic
Completed
Single Bidder
Acquisition
Friendly
Synopsis
Oaktree-backed WHP Global, a brand acquisition and management firm, completed the acquisition of a majority stake in Tru Kids, the parent company to the iconic Toys"R"Us®, Babies"R"Us®, Geoffrey® the Giraffe brands. Financial terms were not disclosed. "Our investment in Toys"R"Us reflects our belief and passion for the brand. We are thrilled to be taking the reins of the world's leading toy brand at a time when the category is up 16% and consumer demand for toys is at an all-time high. This is a natural fit for WHP, as we can leverage our global network and digital platform to help grow Toys"R"Us and Babies"R"Us around the world," Yehuda Shmidman, WHP Global Chairman and CEO.
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