Oaktree-backed WHP Global completed the acquisition of a majority stake in Tru Kids.

Oaktree-backed WHP Global, a brand acquisition and management firm, completed the acquisition of a majority stake in Tru Kids, the parent company to the iconic Toys"R"Us®, Babies"R"Us®, Geoffrey® the Giraffe brands. Financial terms were not disclosed. "Our investment in Toys"R"Us reflects our belief and passion for the brand. We are thrilled to be taking the reins of the world's leading toy brand at a time when the category is up 16% and consumer demand for toys is at an all-time high. This is a natural fit for WHP, as we can leverage our global network and digital platform to help grow Toys"R"Us and Babies"R"Us around the world," Yehuda Shmidman, WHP Global Chairman and CEO.