Announced
Completed
Financials
Sources
Tags
card linking platform
Minority
Private Equity
Completed
Digital Services
Venture Capital
Friendly
linking platform
Australia
Acquisition
Private
Cross Border
Synopsis
Index Ventures and Coatue led a $45m Series B round in Linktree, the linking platform. The round had participation from returning investors AirTree Ventures and Insight Partners. “There’s been a sea change when it comes to how we interact with the brands and creators we love. We want to understand them holistically and connect with them directly; we learn about their values, philanthropic causes, passion projects and promotions through social media where we’re spending our time. There’s no longer a need for brand-immersive websites or big campaigns to make a memorable impression or drive engagement,” Alex Zaccaria, Linktree Co-founder and CEO.
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