Immedia Group to acquire Sprift Technologies for £35m.

Immedia Group, a supplier of multi-media content and digital solutions for leading brands and global businesses, agreed to acquire Sprift Technologies, a property data specialist, for £35m. "We are incredibly excited to be working with Sprift towards an RTO which we believe will be transformational for Immedia's shareholders. Sprift is a dynamic property technology business that is rooted in big data and data science to deliver platform economics to real estate markets. Sprift is a young business in the sector, but is a leader in the next wave of property technology that we believe is capable of significant short and medium term growth across both the business and consumer marketplace," Tim Hipperson, Immedia Chairman.