Vista Equity Partners to invest $1.4bn in TripleLift.

Vista Equity Partners, a global investment firm, agreed to invest $1.4bn in TripleLift, an advertising technology platform. "We have developed into a leader in the advertising technology space and are excited about our next chapter. When looking for an investment partner, we placed a premium on a deep understanding of ad tech and a willingness to lean into developing our portfolio of innovative, high-growth products. Vista is that partner," Eric Berry, TripleLift CEO.