Eurazeo to acquire a majority stake in Ultra Premium Direct for €68m.

Eurazeo Capital agreed to acquire a majority stake in Ultra Premium Direct, a pet food specialist, for €68m. "The pet food category benefits from very attractive underlying trends towards pet humanisation, premiumisation and search for quality and transparency. We are convinced that Ultra Premium Direct is a modern and differentiated brand as a result of its direct approach to consumers, without intermediaries, and high quality product offering distributed at a fair price point. We are eager to work alongside Sophie and Matthieu Wincker – co-founders of Ultra Premium Direct – and their team to support the future growth of the company by accelerating momentum in France and expanding internationally, penetrating new geographies," Laurent Droin, Eurazeo Managing Director.