SoftBank Vision Fund 2 and BlackRock led a $640m Series E round in Trax, a technology company headquartered in Singapore, with participation from OMERS and Sony Innovation Fund. "Through its innovative AI platform and image recognition technologies, we believe Trax is optimizing retail stores by enabling CPG brands and retailers to execute better inventory strategies using data and analytics. We are excited to partner with the Trax team to help expand their product offerings and enter new markets," Chris Lee, SoftBank Director.