Omnicom-backed Credera, a consulting firm, agreed to acquire a majority stake in Areteans, a services and solutions company, for $14m. "Areteans brings a depth of expertise that enables meaningful customer experiences. Together, Credera, Areteans, and the broader Omnicom network of companies provide a comprehensive strategy of creating meaningful experiences for our clients' customers. As a part of Credera's growth strategy, we will continue to invest in organizations that enhance digital transformation and customer experience," Justin Bell, Credera President and CEO.