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Announced

Eurazeo-backed MessageBird to acquire SparkPost for $600m.

Financials

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Transaction Value£431m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Online and Social Platforms

cloud API solutions

United States

Acquisition

Pending

Majority

Single Bidder

Private Equity

Private

Friendly

Cross Border

Synopsis

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Eurazeo-backed MessageBird, a global omnichannel communication platform, agreed to acquire SparkPost, an email sending and optimization platform, for $600m. “Our acquisition of SparkPost will further strengthen our ability to serve customers through email as a powerful value channel, and with the most contextual, relevant information. We’re also enthusiastic to expand our global business into the US market and leverage the acquisition as a logical and exciting next step in our mission to be the leading platform of choice for businesses to communicate with their customers on any channel, globally," Robert Vis, MessageBird CEO.

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