KKR-backed Internet Brands, an online media and software services company, agreed to acquire PulsePoint, a healthcare marketing technology company. Financial terms were not disclosed. "PulsePoint's privacy-focused approach to programmatic advertising and real-time analytics adds to our portfolio of brands and services, giving our customers greater flexibility, ease, and ability to reach qualified audiences throughout their journey. The addition of PulsePoint will enable WebMD and Medscape to leverage combined competencies and scale to better serve clients, healthcare professionals and consumers even more comprehensively," Bob Brisco, Internet Brands CEO.