Baird Capital led a $22m Series B funding round in Crayon.

Baird Capital led a $22m Series B funding round in Crayon, a competitive intelligence platform, with participation from Baseline Ventures, Bedrock Capital, C&B Capital, and SYZ Capital. “Companies are drowning in data today and dedicating more resources — both technology dollars and human capital — to better understand and make use of it. As a longtime active investor in the marketing technology space, Baird Capital saw the clear need for how Crayon's approach streamlines the vast amounts of data with a single source of truth for all competitive insights. Jonah and the Crayon leadership team have a proven track record of building marketing tools that simplify this level of complexity at scale. They are putting marketers in the enviable position of offense, pursuing ideas they know will work and mitigating the risk of being blindsided by a competitort,” Benedict Rocchio, Baird Capital Partner.