ORIX to acquire a majority stake in Optimad Media.

ORIX, an industry and operationally-focused middle-market private equity company, agreed to acquire a majority stake in Optimad Media, a media company. Financial terms were not disclosed. “Since inception, Optimad has focused on one thing – creating unique, data-driven insights for our customers and taking accountability for delivering measurable results. Optimad is a leader in the digital performance marketing space due to our robust data-driven platform and comprehensive offering, spanning from digital strategy and planning to media placement and real-time data analytics and reporting," Kevin Weisberg, Optimad Co-founder and CEO.