Alliance Data, a provider of data-driven marketing, loyalty and payment solutions, completed the spin off its card services and loyalty businesses into a US-based, publicly traded company. "Alliance Data is committed to continuing our strategic transformation to deliver long-term, sustainable value for our stockholders as well as our associates, partners, customers and other stakeholders. Our plan to spin off our LoyaltyOne segment is a logical next step in our transformation journey and will position both entities for future growth," Ralph Andretta, Alliance Data President and CEO.