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New Deal


Announced

Advent-backed NielsenIQ to acquire Label Insight.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Single Bidder

metadata

Private Equity

Acquisition

Private

United States

product attribute data

Information / Data Services

Majority

Friendly

Pending

Domestic

Synopsis

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Advent-backed NielsenIQ, a global measurement and data analytics provider, agreed to acquire Label Insight, a provider of product attribute data. Financial terms were not disclosed. "Currently, 80% of consumer health and wellness preferences are not being met when searching for products online. NielsenIQ’s acquisition of Label Insight supercharges a mission to help retailers and manufacturers better meet the needs of the health and wellness-focused consumer with a one-stop-shop of powerful solutions for the digital future," Jeanne Danubio, NielsenIQ President, North America.

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