Advent-backed NielsenIQ to acquire Label Insight.

Advent-backed NielsenIQ, a global measurement and data analytics provider, agreed to acquire Label Insight, a provider of product attribute data. Financial terms were not disclosed. "Currently, 80% of consumer health and wellness preferences are not being met when searching for products online. NielsenIQ’s acquisition of Label Insight supercharges a mission to help retailers and manufacturers better meet the needs of the health and wellness-focused consumer with a one-stop-shop of powerful solutions for the digital future," Jeanne Danubio, NielsenIQ President, North America.