HBF to acquire CUA Health.

HBF Health, a private health insurance company, agreed to acquire CUA Health, a provider of health insurance. Financial terms were not disclosed. “Acquiring CUA Health is a significant and compelling strategic move for HBF to further propel our national growth strategy, building on the strong organic growth we’ve seen across Australia since our bold advertising campaign launched nationally in 2020. It will drive our membership base beyond 1m, with c.17% living outside of WA, up from around 11% currently, and will provide us with great opportunities to grow our number of employees outside WA," John Van Der Wielen, HBF CEO.