L Catterton, a global consumer-focused private equity firm, led a $40m Series B round in Zenyum, one of Asia's fastest growing direct-to-consumer dental products brands, with participation from Sequoia Capital India, RTP Global, Partech, TNB Aura, Seeds Capital, and FEBE Ventures. "Fueled by aesthetic-conscious millennials, the affordable dental cosmetics market in Asia is growing rapidly, and Zenyum has the potential to become the regional champion in this category," Anjana Sasidharan, L Catterton Asia Head of Growth Investments.