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Synopsis
Private equity firms Star Mountain Capital and Capital Dynamics completed an investment in Revcontent, a content marketing and native advertising platform. Financial terms were not disclosed. "We are extremely excited to partner with Richard Marques and the management team at Revcontent to help them accelerate growth by adding new products, capabilities, and additional, talented staff. We believe Revcontent has a unique position within the native advertising market and will benefit from advertisers' increasing focus on contextual advertising, given a number of the changes occurring to restrict consumer privacy. Revcontent is ideally positioned to deliver innovative solutions to both publishers and advertisers in this environment," Bruce Eatroff, Star Mountain Capital Managing Director.
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