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New Deal


Announced

Completed

Define Ventures led a $113m Series A round in Intrinsic.

Financials

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Transaction Value£79m
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Single Bidder

Cross Border

cybersecurity

IT Services: Other

it solutions

United States

Private

Friendly

Acquisition

Completed

Venture Capital

Private Equity

Minority

Synopsis

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Define Ventures, a private equity firm, led a $113m Series A round in Intrinsic, an eCommerce platform with participation from Link Ventures and others. "Intrinsic is building the consumer health products business of tomorrow by acquiring and accelerating eCommerce native brands. Health & wellness eCommerce is immense and growing at a breakneck pace as consumers move their spending online. Intrinsic is purpose-built to meet this opportunity and address the unique needs of consumers and founders in the category. However, we see commerce as just the beginning of a relationship with health consumers. By aggregating a large population of consumers around their chosen solutions, we are building a bridge from commerce to care that will transcend retail products and impact the lives of people around the world," Yadin Shemmer, Co-Founder and CEO Intrinsic.

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