Define Ventures led a $113m Series A round in Intrinsic.

Define Ventures, a private equity firm, led a $113m Series A round in Intrinsic, an eCommerce platform with participation from Link Ventures and others. "Intrinsic is building the consumer health products business of tomorrow by acquiring and accelerating eCommerce native brands. Health & wellness eCommerce is immense and growing at a breakneck pace as consumers move their spending online. Intrinsic is purpose-built to meet this opportunity and address the unique needs of consumers and founders in the category. However, we see commerce as just the beginning of a relationship with health consumers. By aggregating a large population of consumers around their chosen solutions, we are building a bridge from commerce to care that will transcend retail products and impact the lives of people around the world," Yadin Shemmer, Co-Founder and CEO Intrinsic.