Announced
Synopsis
Reynolds and Reynolds, a provider of automobile dealership software and services, agreed to acquire Gubagoo, a provider of conversational commerce and retail solutions for automotive. Financial terms were not disclosed. "Reynolds is constantly looking for ways to enhance our solutions, and with this acquisition, we are making another investment in the future of our business and our dealership customers' long-term profitability. Incorporating Gubagoo's digital retailing and chat technology into our Retail Anywhere platform will further empower our dealer partners to compete and win against their competition," Robert Burnett, Reynolds CFO.
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