Publicis Groupe to acquire CitrusAd.

Publicis Groupe, a French multinational advertising and public relations company, agreed to acquire CitrusAd, a software as a service provider. Financial terms were not disclosed. "We are delighted to welcome Brad, Nick and the CitrusAd team to Publicis. The leading technology they have developed, coupled with Epsilon’s CORE ID will enable CPG brands to grow faster and retailers to generate new sources of revenue to win in a platform world. It will also give to Publicis a strong competitive advantage in a channel that by 2025 should surpass traditional TV spend," Arthur Sadoun, Publicis Groupe CEO and Chairman.